We asked 246 cinema owners and exhibition-affiliated professionals about the future of moviegoing and what younger audiences ...

I really must impress upon you just how much this article will ruin a bunch of movies for you. Seriously. This article reveals the endings of 59 excellently crafted movies. I can’t even give you a ...

Tyler Perry built his entire career by noticing the audiences that Hollywood consistently overlooked. From his first stage plays touring the “ Chitlin' Circuit ” to blockbuster film franchises ...

Cinema operators and industry insiders reflect on the state of theatrical recovery, revealing cost-cutting, programming ...

Everyone seems to have a hot take on whether AI is going to radically transform the film industry, or is just flashy vapourware. What is certainly true is that there are already a bunch of tools on ...

Now that we have our baseline for each major genre, we can see what happens when a film is a hybrid subgenre, such as ‘action comedy’, ‘sci-fi romance, or ‘sports western’ (ok that last one was a ...

Cinema admissions are recovering across Europe, but not in the way many expected. National film cultures, policy choices, and industry structures have all shaped very different paths back to the big ...

Last week, I posted my research into the problem caused by the growing popularity of horror. Specifically, the word “horror” now encompasses such a broad and diverse range of films that it has begun ...

Whichever criteria you use, once you start to pick between the types of horror subgenres, fascinating patterns emerge. As we saw with top-level genres, the ebb and flow of different types of horror ...