The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

Once Santa's Monica's signature destination for shopping and dining, the Third Street Promenade is showing its age. Its decline has left the promenade's landlords and city officials trying to ...

A proposal approved by the Santa Monica City Council would turn the Third Street Promenade into an entertainment zone by allowing visitors to drink outside. The proposal is an attempt to revive ...

The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

June 9, 2025 -- After a 40-year ban, new large billboards could soon return to Santa Monica using digital display screens ...

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

Imagine walking down Santa Monica's iconic Third Street Promenade with a drink in hand and soaking in the Southern California sun. That could be a reality soon, after city leaders gave the green ...

The Santa Monica City Council will consider whether to allow the city's first large-format digital billboards in decades, ...

The Santa Monica City Council voted unanimously Wednesday to allow people on the pedestrianized Third Street Promenade to drink alcoholic beverages outdoors — with some limitations. Why it ...

The city of Santa Monica plans to designate the Third street Promenade as an open container area. The goal is to attract more visitors, but some business owners are concerned it’ll do the opposite.

Donate now. The Santa Monica City Council is slated to vote Tuesday on whether to allow people on the pedestrianized Third Street Promenade to sip on an alcoholic beverage — en plein air.

The Santa Monica City Council is set to vote on a measure that could significantly change the rules around alcohol consumption in a popular shopping district. Here's where Forever 21 is closing ...