ISpot signs Paramount as first user of new TV outcomes measurement platform
ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...
Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising
Paramount, iSpot, and Circana will be presenting a breakout session, The Future of TV Measurement Is Now in Prime Time, at the Circana Growth Summit on April 7 in Orlando, Fla.
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of ...
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Paramount Helped ISpot Develop A Tool To Measure Outcomes On TV And Streaming
On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...
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iSpot Developed An Outcomes Tool For TV And Streaming With Help From Paramount
The tool was developed with close involvement and a lot of feedback from Paramount, which is also the first publisher to integrate it into its suite of ad sales products. ISpot had already been ...
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Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising
Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement ...