Circana LLC, Paramount and iSpot are collaborating to bring “always-on” sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025, all CPG brands advertising ...

Fox is eager for another helping of advertising dollars from companies interested in food. The broadcast network aims to lure ...

After more than 14 years at Paramount Global and Viacom, Josh Line has departed to join Yahoo as chief marketing officer. In ...

Strategic alliance sets a new standard for media transparency and data-driven advertisingChicago, March 31, 2025 (GLOBE ...

Without question, one of entertainment giant Paramount’s (PARA) biggest new dramas is Yellowstone. But you may not know that ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

When Paramount Global sells commercials in this year’s “upfront ... The owner of CBS and Comedy Central will utilize a new ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

Spot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver ...

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...