TV News Check on MSN36m
Circana, Paramount & iSpot Announce ‘Largest Deployment Of Continuous CPG Measurement In TV Advertising’
Circana LLC, Paramount and iSpot are collaborating to bring “always-on” sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025, all CPG brands advertising ...
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...
Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising
Strategic alliance sets a new standard for media transparency and data-driven advertisingChicago, March 31, 2025 (GLOBE ...
ISpot signs Paramount as first user of new TV outcomes measurement platform
ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...
Variety10d
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
When Paramount Global sells commercials in this year’s “upfront ... The owner of CBS and Comedy Central will utilize a new ...
AdExchanger10d
Paramount Helped ISpot Develop A Tool To Measure Outcomes On TV And Streaming
On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...
AdExchanger10d
iSpot Developed An Outcomes Tool For TV And Streaming With Help From Paramount
On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...
Business Insider7d
Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising
Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement ...
TheWrap11d
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...