Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising
Strategic alliance sets a new standard for media transparency and data-driven advertisingChicago, March 31, 2025 (GLOBE ...
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Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising
Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement ...
Fox Sets Table for Food Advertising With New ‘Bite’
Fox is eager for another helping of advertising dollars from companies interested in food. The broadcast network aims to lure ...
Josh Line, Former Paramount Chief Brand Officer, Joins Yahoo as CMO
Josh Line, who most recently was Paramount Global’s chief brand officer, has joined Yahoo as chief marketing officer. In the ...