ISpot signs Paramount as first user of new TV outcomes measurement platform
ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of ...
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...
Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising
Paramount, iSpot, and Circana will be presenting a breakout session, The Future of TV Measurement Is Now in Prime Time, at the Circana Growth Summit on April 7 in Orlando, Fla.
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Paramount Helped ISpot Develop A Tool To Measure Outcomes On TV And Streaming
On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...
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iSpot launches Outcomes at Scale; Paramount integration
Spot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver ...
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Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising
Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement ...