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Warner Bros. Discovery Is Rebranding Max

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

The Hollywood Reporter on MSN · 1d

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

Digital Trends · 1d

HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this summer.

HBO, Max

The New York Times · 1d

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

Max is going to be HBO Max. Again. Here's what that really means.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

USA TODAY on MSN · 1d

'How many meetings?' Internet reacts as Max changes name back to HBO Max

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said. In a separate X post, Max shared a GIF of another HBO

17hon MSN

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

1don MSN

They’re just giving up and calling it HBO Max again

HBO Max launched in 2020, but Warner Bros. Discovery relaunched the service three years later, filling it with content from ...

1don MSN

Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Maine Public18h

Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

1d

Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

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