Apple has launched an unprecedented marketing campaign for its "F1" film starring Brad Pitt. There's even meat in Brazil.

No one can say that Apple has taken a light touch in promoting, "F1: The Movie," but the film is being distributed ...

Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt.A few years ago, Apple was bringing lots of ...

Amid its push to promote "F1: The Movie," Apple is considering starting its own theatrical distribution unit, the Wall Street ...

Apple’s F1 movie, starring Brad Pitt, marks a bold new chapter in its Hollywood strategy after years of stalled momentum.

Six years after getting into entertainment, Apple lags behind its peers in streaming subscribers and mainstream appeal, ...

This week, Apple quietly took advantage of that trust. To promote its upcoming movie release, F1: The Movie, the company sent ...

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...

The Formula One racing pic starring Brad Pitt is a seminal moment for Apple's theatrical ambitions after several misses, ...

However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital ...

Apple's F1 movie opens in theaters on June 27, and the company really wants you to know about it.

The first thing in F1 the Movie, before a single word of dialog is uttered, is a pair of AirPods Max. They're so comfortable, ...