The Athletes Unlimited Softball League will launch its inaugural season on June 7, and Major League Baseball is pitching in. In a first-of-its-kind partnership with a women’s professional sports ...

MLB already supports several women’s softball and baseball initiatives, including a partnership with USA Softball and operation of the MLB Develops girls baseball pipeline.

On the racks of the MLB flagship store Thursday morning were the usual suspects, like Aaron Judge and Fernando Tatis Jr. jerseys, but next to them hung jerseys of the Bandits, Blaze, Talons and Volts.

MLB partnership will amplify pro softball league. The AUSL's inaugural season kicks off June 7 and will feature four teams — Talons, Bandits, Blaze and Volts — playing a 24-game season across ...

Athletes Unlimited Softball League Commissioner Kim Ng, a former Major League Baseball executive, is interviewed at the MLB's headquarters in New York on Thursday, May 29, 2025.

The partnership with the Athletes Unlimited Softball League marks MLB's first major investment in women's professional sports. Manfred said the timing felt right for the investment.

The Women's College World Series achieved record viewership, averaging 1.3 million viewers per game across ESPN platforms.

MLB is partnering with the Athletes Unlimited Softball League — which is made up of the best pro softball players in the United States. As Noel Brennan reports, spectators can catch games in the ...

Major League Baseball said this week it is entering into a “first of its kind” partnership with Athletes Unlimited Softball League to boost the women’s professional sports program and help ...

Major League Baseball is investing in Athletes Unlimited to support its softball league that will debut next month, marking the first time MLB will have a comprehensive partnership with a professio… ...