Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Crunchyroll surpasses Starz in subscribers, showing value in niche content and dedicated offerings. Peacock offers a $25 ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

Yesterday, it was announced during HBO's Upfronts presentation that A Knight of the Seven Kingdoms, its next Game of Thrones ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...