NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Nike’s highly rated Metcon 9 workout shoes are 24% off right now. If you’re looking for a shoe that’s good for lifting, cross ...

Nike's ads star Las Vegas Aces basketball player A'ja Wilson, as the brand amps up its athlete-focused storytelling amid a ...

If you’re a trail runner looking to upgrade last year’s pair, the Pegasus might be a good choice. It’s designed with a ...

Apple is launching a limited-time promotion in partnership with Nike. In an email today, the company revealed that Apple ...

Discover how LeBron James transformed athlete branding even before the rise of social media in this brief but impactful ...

We have compiled some of this week's best deals and sales from Sculpted by Aimee, Aldi, Space NK and more - snap them up soon ...

The official technology partner of the NFL will debut new coach headsets in 2025, and its Hawk-Eye platform will be used in ...

Explore Dak Prescott's endorsements and business ventures beyond football as the Dallas Cowboys' star quarterback.

Caitlin Clark and the Indiana Fever wrapped up their preseason schedule on Saturday with an 81–76 win over the Atlanta Dream.

With Dallas winning the No. 1 pick and San Antonio securing the second selection, Brand’s front office turned its focus to ...

A deal with China is a relief to investors who worried 145% tariffs would severely limit trade, raise prices and hurt the US ...