News

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
WAMC Northeast Public Radio19h
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
WAMC Northeast Public Radio19h
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
‘Max’ rebranding back to ‘HBO Max’ as WarnerBros. Discovery reverses course
WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...
SMH: after foolishly removing ‘HBO’ a few years ago, we’re back to ‘HBO Max’
In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...
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Warner Bros. Discovery Rebrands Max to HBO Max This Summer
Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...
Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...
Opinion
HBO Max’s Cringe ‘Rebrand' Is Classic Hollywood
The industry is filled with executives who want to fix things that aren’t broken.
Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
Los Angeles Magazine on MSN8h
HBO Rebranding - Again
Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...