Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

How 8 PM has emerged as the most lucrative time slot on broadcast television for the major networks except Fox. Meanwhile, 10 ...

Right now, hundreds of TV program buyers are in the air flying to Los Angeles for the annual LA Screenings. It might not be ...

Warner Bros. Discovery stunned the crowd at the Theater at Madison Square Garden with the announcement that its streaming ...

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On The Vergecast: How now to name your streaming service, the reality of next-gen CarPlay, and the future of Android.

The industry is filled with executives who want to fix things that aren’t broken.

Warner Bros. Discovery’s streaming service is ‘HBO Max’ again. Does this indicate a refocus on franchise, legacy, and prestige TV?

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

The woman is said to have added part of her husband's sex organs to the meal and eating it after ending his life in a revenge ...