Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, ...

Alibaba, Tencent and JD.com reported earnings that showed better Chinese consumer spending — and the growing benefits of ...

YouTube’s AI-powered Peak Points feature will place ads in a video at a time frame when the viewers are most engaged.

With the help of artificial intelligence, YouTube advertisers can identify moments within videos when viewers are most ...

YouTube has introduced Peak Points, an AI tool that identifies high-engagement moments in videos for targeted ad placements.

Takeaways YouTube’s Shoppable TV Ads integrate interactive product feeds for real-time purchases on CTV.Gemini AI powers Peak Points to place ads after emotiona ...

Announced during YouTube's annual Brandcast event in New York, the feature is currently in a pilot phase and is expected to ...

At the Upfront event, Netflix Advertising President Amy Reinhard said that AI-generated midroll and pause ads are coming to ...

That’s the big idea behind “Peak Points,” a new ad product powered by Google Gemini. It uses AI to identify the most engaging or emotionally charged moments in popular YouTube videos and ...

It's a back-and-forth with advertising on YouTube. First, there's too much, and then promises of improvement are made. Now, ...

Google One has surpassed 150 million subscribers, a 50% rise since February 2024, driven by a new AI-focused plan. The ...

This feature uses Google’s Gemini AI to find the moments when viewers are most engaged, like right after a surprise or emotional scene, and then insert an ad. For example, if a video shows a marriage ...