While moviegoers are long past the days of rushing to the movie theater to make it to their seats before the listed showtime, ...

AMC Theaters will have even more ads ahead of its feature film screenings. In 2019, Cinemark and Regal signed a deal with ad ...

AMC Theatres has added a new feature to its website that gives moviegoers a feature they have been demanding for years.

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

You might have to wait a little longer for the show to start next time you’re at the movie theater. Traditionally, AMC plays trailers for other films before the start of the show. Now, they’re ...

A few commercials and coming attractions before a movie begins are expected — however, soon enough, AMC Theatres will be delaying the start times of movies even more. On July 1, AMC Theatres ...

AMC to start showing pre-movie commercials, making wait times even longer The company is joining its competitors Regal and Cinemark who play pre-movie commercials in addition to movie trailers.

In a statement on Wednesday, AMC suggested it was prepared to receive some backlash. But at a time when movie theaters are struggling to get Americans to start going to the movies again, AMC noted ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to the lineup of ads and trailers shown before movies. The Hollywood ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.

But soon, this real estate is about to expand in time and contain commercials for more things that aren’t movies. AMC Theaters has revealed it will add EVEN more commercials to its pre-movie ...

But at a time when movie theaters are struggling to get Americans to start going to the movies again, AMC noted that the decision would not make it any more expensive for customers.