As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Byron Allen’s Entertainment Studios and The Weather Group have reached a settlement with McDonald’s in a lawsuit over the ...

In Response, the Chief of Staff, Julius Debra, expressed appreciation to the CIMG’s proactive engagement to support the ...

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

Nonprofits need to embrace innovative ways to engage their audiences to raise more funds, as traditional funding strategies ...

AMC has made a lot of strides since the pandemic, when movie attendance collapsed. However, with movie theater attendance ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity.

SEBI had, in July 2024, proposed a new asset class (i.e., SIFs) to cater to investors seeking more flexibility than ...