As per TAM AdEx's report on auto sector advertising, 2024 saw television ad volumes grow seven percent, print ad space expand ...

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

HGS Interactive is an AI-first digital agency, a part of Hinduja Global Solutions (HGS), with over a decade of experience in ...

In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

The move, the company said, is designed to support continued investment in premium content without raising the cost of the ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

Nestlé, Shell, Abbott, CVS, Mars, Lego, Pinterest, and others have denied coordinating an advertising boycott of Elon Musk’s X, asking a US court to dismiss the platform’s antitrust lawsuit.

Bingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, ...

The company informed clients of the decision on Wednesday, 14 May, stating the current DSP model no longer aligns with its AI ...

In the lead-up to the race, participants followed a 10-week hybrid training program available online and in-person, guided by ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...