7UP, the lemon-lime flavoured beverage from PepsiCo, has introduced its sonic logo in India, marking a shift towards multisensory branding. The audio signature, described as a musical logo or MOGO, is ...

In a content economy addicted to trends, industry insiders weigh in on how to escape the trap of templatisation, the true ...

The Creator Brand Fit Index simplifies creator evaluation with 20+ parameters like audience demographics, brand safety, and ...

According to DoubleVerify’s Fraud Lab, ShadowBot targeted mobile and Connected TV (CTV) environments using basic automation tactics such as mobile emulators and fake app identifiers.

Mukund Olety has stepped down from his role as Chief Creative Officer (CCO) at VML India. He announced the move via a LinkedIn post, where he reflected on his time with the agency and shared details ...

Offerwall enables publishers to offer site visitors various ways to access content, including micropayments, completing ...

Under the DMA, non-compliance can lead to daily fines of up to 5% of a company’s average daily global turnover.

SMLive 2025 explores what’s broken in the social media feed, from burnout to bad distribution, and what brands, creators, and ...

The demonstration, organised by the campaign group Cut the Ties to Fossil Fuels, an initiative linked to Extinction Rebellion ...

Sunitha Natarajan of Social Panga explores how Gen Z's distinct values and expectations regarding authenticity, purpose, and ...

The revised mandate includes full-funnel media responsibilities across traditional, digital, and strategic partnership ...

Deep-dive: This piece urges readers, especially during Self-Care Month, to reflect on how brands have co-opted the language of healing to sell surface-level solutions.