WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, ...

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

Following a competitive pitch, Lululemon has awarded its media planning and buying account to GroupM for branding and digital ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts ...

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

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Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will ...

A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly ...

In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with ...