HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their household, following Netflix's similar strategy. This move aligns with a growing trend among streaming services aiming to curb password sharing while boosting revenue.

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything.

Netflix, Max, and Apple TV+ are rolling out three huge new series next week, from a stylish crime drama to a new Apple sci-fi gem.

New seasons of 'Poker Face' and 'Andor' are just some of the 16 great new shows streaming now on Netflix, Hulu, Max, Prime Video and more

By now, viewers are overly familiar with the two main streaming release models: there's the traditional one-episode-a-week strategy, and then there's the go-big binge model. While the binge model has its positives,