After more than 14 years at Paramount Global and Viacom, Josh Line has departed to join Yahoo as chief marketing officer. In ...

Hydefy is redefining what's possible with fungi-based materials, now offering a new option for designers in fashion, ...

Strategic alliance sets a new standard for media transparency and data-driven advertisingChicago, March 31, 2025 (GLOBE ...

As advertisers have considered transitioning from Nielsen’s panel to any big data source in past years, an obstacle has been ...

Without question, one of entertainment giant Paramount’s (PARA) biggest new dramas is Yellowstone. But you may not know that ...

Taylor Tomlinson and other young late-night hosts are seeing more upside in pursuing their own path than in hosting a show ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

Spot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...