Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt.A few years ago, Apple was bringing lots of ...

Apple makes its biggest theatrical debut ever. But how big does the premiere box office have to be to count as a blockbuster ...

Apple’s F1 movie, starring Brad Pitt, marks a bold new chapter in its Hollywood strategy after years of stalled momentum.

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...

No one can say that Apple has taken a light touch in promoting, "F1: The Movie," but the film is being distributed ...

Apple has launched an unprecedented marketing campaign for its "F1" film starring Brad Pitt. There's even meat in Brazil.

Halfway through a climactic race in “F1 The Movie,” something goes horribly wrong for our heroes. And yet, through a fluke of ...

This week, Apple quietly took advantage of that trust. To promote its upcoming movie release, F1: The Movie, the company sent ...

The Formula One racing pic starring Brad Pitt is a seminal moment for Apple's theatrical ambitions after several misses, ...

Amid its push to promote "F1: The Movie," Apple is considering starting its own theatrical distribution unit, the Wall Street ...

However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital ...

The first thing in F1 the Movie, before a single word of dialog is uttered, is a pair of AirPods Max. They're so comfortable, ...