The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be ...

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

With this change, Warner Bros. Discovery wants to show customers that it can "drive the service forward and amplify uniqueness" from what it can offer on its streaming experiences, with HBO Max taking ...