Max is reverting to HBO Max, but you can enjoy all its content along with Disney Plus and Hulu to watch Andor, Star Wars, ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

Warner Bros has yet again changed the branding of their streaming site Max, and this time they decided to learn from the past and take a step back. Max was previously HBO Max until the media ...

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

The digital home of hit shows like "White Lotus," "The Pitt," and "The Rehearsal" is going back to its old name. The ...

About two years after HBO Max was rebranded as just Max, Warner Bros. Discovery has revealed that they are changing the streaming platform's name back to HBO Max.

Whether you like to wind down your weekdays with a feel-good movie or spend your weekends binge-watching action shows, HBO and Max have a lot in store for everyone. Here's a list of all the new ...