HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

We’re not quite there yet, but it sure feels imminent.

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

You can’t make this stuff up. Max, the streaming service that’s had a rich and confusing history of rebrands, is now making yet another change. Max is being renamed back to ‘HBO Max’ once again.

HBO Max is coming back. Yep, I checked the date and it is indeed May and not one of those dumb prank days where the world ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

First, it was HBO Max. Then it was Max. Then it was Max with some new logos. And now? The streaming service from Warner Bros.

Discovery upfront, Bloys revealed the name ... history of the streaming service is actually even more tangled if you look back to early efforts to bring HBO content to streaming, since HBO Max ...