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The retail giant confirmed on Thursday it will raise prices on everyday goods this summer – and not because it wants to.
Mark Challinor has been interviewing senior media executives across the world as part of his News Horizons column in The Drum ...
Yet more data has arrived to show that CMOs are under pressure to do more with less – a downward force that hasn’t been slow ...
Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...
The influential agency leader spills the tea on why the day he founded MSQ still gives him nightmares, the advice he lives by ...
Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...
For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish ...
Far from being an industry in crisis, a new report finds publishers pivoting from reach to relevance, from ad dependence to ...
Kantar used the 20th anniversary of its BrandZ report in New York this week to deliver a clear message to marketers: your ...
There has been even more streamlining at agency network WPP. This time, Grey is “aligning” with Ogilvy but retaining the name ...
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.
London, It’s Our House’ also features a host of stars from the club’s men’s and women’s teams, as well as Madness lead singer Suggs as a cab driver.
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