On one hand the phasing out of third-party cookies means it must leverage new approaches to gaining user insights. But on the ...

Instagram is enhancing its Marketing API by making it easier for advertisers to run partnership ads with creators, brands, ...

Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) ...

In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government ...

Opti Digital, a rising leader in the ad tech industry since its founding in 2018, is proud to announce a significant ...

MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, ...

AI is advancing at warp speed, and with it comes AI-anxiety, the fear of missing out on the next big breakthrough. Over 70% ...

Yahoo Sells TechCrunch to Regent. Yahoo has announced the sale of TechCrunch, the influential tech journalism site, to media ...

With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the ...

In his new position, Stève will concentrate on accelerating Invibes' technological growth in the French market, emphasising hyper-personalised advertising campaigns leveraging generative AI. His ...

Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership ...

JWP Connatix (JWPC), a leading video technology and monetisation platform, announced that John Nardone has joined the company ...