Google, XR and Apple
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OpenAI teams up with former Apple design chief Jony Ive
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Macworld on MSNAfter Google IO’s big AI reveals, my iPhone has never felt dumberMacworld I can’t believe I’m about to state this, but I’m considering switching from iOS to Android. Not right now, but what I once considered an absurd notion is rapidly becoming a realistic possibility.
Apple says AI engines like ChatGPT are cutting into Google search, but Google says that's not true. Both arguments could be true.
I/O conference has always been a showcase of ambition, but in 2025 it felt like a victory lap. After a period of scrambling to catch up with OpenAI’s early lead, Google is now firmly dictating the pace of the AI race.
Speaking during Google’s antitrust trial, Apple senior vice president of services Eddy Cue floated the possibility of a new AI-focused search partnership.
Google unveiled dozens of new AI updates at I/O. Some of them seem to overlap significantly.
The feature, called Gemini Live, was shown off during the I/O event and saw a phone’s camera pointed at someone’s surroundings. Gemini was then able to comment on what it saw while answering questions and responding to incorrect statements from the user.
Alphabet execs insist search volumes are up, but market share is slipping and revenue growth appears to be slowing.
The looming shift is a giant one for the iconic iPhone and a company with more than 2 billion active devices. Since Apple’s original smartphone launched in 2007, users have navigated the web by making searches through Google. Now, consumers will enter a universe dominated by AI from multiple companies.
With Google Translate and NotebookLM now available on iPhones, Apple is beginning to create a template for supporting for different AI services on its devices.