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The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...
WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...
The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...
A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the ...
In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.
Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
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