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The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
HBO's Max to rebrand as, wait for it, HBO Max (again)
A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the ...
Max changes mind on HBO rebrand
HBO Max is back... again. Warner Bros. Discovery rebrands Max, leaning into nostalgia and user trust after a brief identity ...
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
HBO Max Is Back: WBD Rebranding Streamer This Summer
In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.
HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
Max Returns to HBO Max Brand Name — Read Some Hilarious Internet Reactions
Discovery’s streaming platform has undergone a bit of an identity crisis as the company revealed during their Upfront ...
Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...
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HBO MAX is back: Max changes name back to HBO MAX after two years
As basically everyone predicted, Max is changing its name back to HBO Max two years after it originally cut those three ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Max Changes Name Back To HBO Max, And People On Social Media Are... Confused
They say you can’t go home again, but apparently, the streamer Max didn’t get the memo. Correction: It’s HBO Maxnow. The ...