At Google's I/O developer conference, it previewed new visual search, a search agent, and new personalization features coming this summer.

The technology giant is introducing conversational AI within its flagship search product as it contends with increasing competition from ChatGPT, Safari defections, and increasing antitrust pressure.

The next phase outlined at Google's annual developers conference includes releasing a new “AI mode” option in the United States. The feature makes interacting with Google's search engine more like having a conversation with an expert capable of answering questions on just about any topic imaginable.