Astronomer turned a viral CEO scandal into a data-driven PR win—showcasing the power of real-time analytics, AI infrastructure, and brand storytelling.

Astronomer, the New York data tech firm caught up in the Coldplay concert "kiss‑cam scandal," has hired actress Gwyneth Paltrow for a lighthearted marketing video which capitalizes on the attention driven by two executives caught canoodling at the gig.

The Astronomer cheating scandal infamously revealed at a Coldplay concert has now inspired a book — and everyone already wants to read it. Two writers working at Galatea, an online reading app, published a novella titled Caught on the Jumbotron on Friday,

Married executives at AI startup Astronomer both resign after being caught on Coldplay's 'Kiss Cam' in a reaction that prompted singer Chris Martin's comment.