HBO Max Name History - Search News

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Branding Experts on Decision to Flip Max Back to HBO Max

Here's why HBO Max has rebranded so many times

The HBO Max rebrand could help restore awareness and credibility associated with HBO's storied entertainment name, said Ben Kunz, the chief strategy officer at advertiser Mediassociates.

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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

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It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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Max to be renamed HBO Max, fixing the name change nobody wanted

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max is coming back: Streaming platform rebranding again after 2 years

Paste · 1d

Max Is Changing Its Name Back to HBO Max (Again)

Warner Bros. revives HBO Max name

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Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

· 20h · on MSN

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HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand

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Max is becoming HBO Max — again. Why the name is changing

HBO's Max to rebrand as, wait for it, HBO Max (again)

"Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering."

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KYMA · 1d

Max changing its name back to HBO Max

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Max will be rebranded HBO Max... again

Soap Central on MSN1d

‘How many times has HBO changed their name..?’: Netizens poke fun as Max rebrands back to HBO Max

Warner Bros has yet again changed the branding of their streaming site Max, and this time they decided to learn from the past and take a step back. Max was previously HBO Max unti

1don MSN

Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

The streaming service Max announced on Wednesday that it is reverting to its old name, HBO Max, which it used when it debuted in 2020.

1don MSN

Max streaming service is reviving the HBO name — the one it discarded two years ago

HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

1don MSN

HBO Realizes It Screwed The Pooch Over Max's Name Changes, And Is Making Fun Of Itself With Hilarious John Cena Video And Other Posts

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut “Eleanor the Great” (premiering at Cannes) and her acting role in this summer’s “Jurassic World Rebirth,” the Oscar nominee expressed continued shock over “Avengers: Endgame” being shut out of major races like best picture. To …

Droid Life1d

HBO Max, the Streaming Service That Became Max, Will Go Back to HBO Max

HBO Max is coming back. Yep, I checked the date and it is indeed May and not one of those dumb prank days where the world tries to trick each other. There is nothing unique about this day and the press release is official.