HBO Max Name History - Search News

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Branding Experts on Decision to Flip Max Back to HBO Max

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Variety on MSN · 1h

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move by posting a slew of self-deprecating memes immediately after it said the “new-ish” HBO Max name would come back this summer.

Seattle Times · 1d

It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company's broad reach of programming. On Wednesday, the company

HBO makes major U-turn on Max

Soap Central on MSN · 1d

‘How many times has HBO changed their name..?’: Netizens poke fun as Max rebrands back to HBO Max

Warner Bros has yet again changed the branding of their streaming site Max, and this time they decided to learn from the past and take a step back. Max was previously HBO Max unti

TODAY on MSN · 1d

Max is becoming HBO Max — again. Why the name is changing

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider variety of programming as the company joined forces w

The Independent on MSN · 19h

HBO makes major U-turn on Max after just two years

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of Us, was first launched as HBO Max in 2020. Its intention was to become a one-stop shop where viewers could access all WarnerMedia content, including titles from Adult Swim, Discovery+, HBO, and TLC.

16hon MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

1d

HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

1don MSN

Warner Bros. Discovery’s streaming service Max becomes HBO Max — again

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

1don MSN

HBO Realizes It Screwed The Pooch Over Max's Name Changes, And Is Making Fun Of Itself With Hilarious John Cena Video And Other Posts

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut ...

1don MSN

HBO Is Making A Major Change To Its Name — Again

The Max name dated to Warner’s merger with Discovery and was considered a curious choice when made in 2023. HBO is widely ...

23hon MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

23h

HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...

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