Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be called Max.

A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the "HBO" from its streaming platform to rebrand it as purely "Max". The idea was, in theory, to help spotlight the fact that it had more to offer than just HBO content, although HBO remained the jewel in its crown.

Max is going back to its roots—again. Warner Bros. Discovery revealed this week that its flagship streaming platform will once more be called HBO Max, a branding pivot that reintroduces the powerhouse name that has come to define prestige TV,