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The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Winter is Coming on MSN1h
HBO Max uses Game of Thrones memes to try and convince us new rebrand isn't stupid and embarrassing
O nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...
HBO's Max to rebrand as, wait for it, HBO Max (again)
A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the ...
Max Returns to HBO Max Brand Name — Read Some Hilarious Internet Reactions
Discovery’s streaming platform has undergone a bit of an identity crisis as the company revealed during their Upfront ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...