“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

And now, it's going to get worse as the theater chain revealed this ... CineMedia Inc. According to the publication, AMC will get a cut of the ad sales from the 'platinum spot,' which it described ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...