AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Starting on July 1, the movie theater chain will join its major competitors in running a "platinum spot" with pre ... AMC and National CineMedia will share the revenue from the new ad spots ...